Özet:

The increased addiction of people to social media has created new phenomena based on the relationship between FoMO and touristic consumption, which can be named as fomourism and fomourist. These new concepts point out a new paradigm or a perspective in terms of tourism marketing. This paper is a pioneering conceptual framework as being an approach from the perspective of hybridization of FoMO and tourism. The aim of this article was to conceptualize the paradigm of fomourism in terms of consumer behaviour in tourism industry and to discuss this phenomenon, concept or theory. This study provides require clarity for scholars approaching this topic. Touristic behaviours motivated by FoMO, fomourism, depend on a sense of social media sharing and it is important to individual and social identity through shared product, service and experiences especially in tourism field. Thus, this conceptual framework claims it may be significant to reveal the idea that fomourism in general represents the hidden patterns of touristic consumption behaviour based on the effects of social media in today's world. This paper contributes to tourism marketing literature by developing a conceptual approach that explains and offers implications pertaining to the relationship between FoMO and touristic consumption in the age of social media.

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