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ADANA’NIN MARKA ALGISI: METAFORİK BİR ANALİZ
2022
Journal:  
Birey ve Toplum Sosyal Bilimler Dergisi
Author:  
Abstract:

Bu araştırmada, Adana’da lise eğitimi alan öğrencilerin Adana kavramına ilişkin metaforik algıları incelenmiştir. Nitel araştırma yöntemlerinden olgu bilim (fenomenoloji) yöntemiyle yapılan çalışmada, 300 lise öğrencisiyle iki bölümden oluşan görüşme formu kullanılarak, yüz yüze görüşmeler yapılmıştır. Adana kavramına ilişkin ürettikleri 21 metafor 5 kategori altında toplanarak, içerik analiziyle incelenmiştir. Adana ilinin samimi ve misafirperver bir yapıda olmasının yanı sıra çekilmez derecede sıcak, gelişmemiş, rahatsız edici, karışık ve güvenilmez özelliklere de sahip olduğu metaforlar aracılığıyla vurgulanmıştır.

Keywords:

Adana’s Brand Perception: A Metaphorical Analysis
2022
Author:  
Abstract:

In this study, the metaphorical perceptions of the students who received high school education in Adana regarding the concept of Adana were examined. In the study conducted with the phenomenology method, one of the qualitative research methods, face-to-face interviews were conducted with 300 high school students using an interview form consisting of two parts. The 21 metaphors they produced for the concept of Adana were gathered under 5 categories and analyzed by content analysis. It is emphasized through metaphors that Adana province, in addition to its sincere and hospitable nature, also has unbearably warm, undeveloped, disturbing, confused and unreliable features.

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Birey ve Toplum Sosyal Bilimler Dergisi

Field :   Hukuk; Sosyal, Beşeri ve İdari Bilimler

Journal Type :   Uluslararası

Metrics
Article : 248
Cite : 2.077
Birey ve Toplum Sosyal Bilimler Dergisi