Özet:

The exhibitions are used as an instrument of significant competitive superiority in the development of corporate commercial relations, in the determination of promotional strategies and in the increase of market shares. The aim of this study is to determine the impact of participants representing companies/organizations in the exhibition organization on their behavioral intentions of the exhibition performance perception levels. The Universe of Work, Travelexpo 5. The representatives of the companies/organizations participating in the International Ankara Tourism and Travel Fair (2022) are made up of representatives. In the exhibition, the representatives of the participating company were presented in the face-to-face survey form. The research data was analyzed using the SPSS 22.00 package program. As a result of the factor analysis, the exhibition performance scale is gathered under four factors: “information collection/sales, image creation, motivation and relationships.” On the other hand, the scale of behavioral intention is gathered under one factor. This study has shown that the performance perception levels of the exhibition participants have a positive and high impact on their behavioral intentions. There is also no significant difference between the frequency of participants participating in the exhibitions and their positions in the company and the levels of exhibition performance perception.

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