Abstract:

The aim of this study is to reveal the effect of the perceived destination images of Iranian tourists visiting Van, one of the important tourism destinations of the Eastern Anatolia Region, on the satisfaction of the tourists and the intention to visit them again. In order to collect data, face-to-face interviews were conducted and the data were analysed using statistical software SPSS (SPSS 20). In the study, simple and multiple regression tests were performed to determine the interaction between destination image, tourist satisfaction and revisit intention again. As a result of the analyzes, it was seen that the perceived destination image of Iranian tourists had an effect on the satisfaction of the tourists and the intention to visit again. According to the results of multiple regression analysis, price and shopping dimension, service and security dimensions, which are one of the sub-dimensions of destination image, have an effect on tourist satisfaction, but historical and cultural values dimension, natural beauty dimension and social activities dimension have no effect on tourist satisfaction. At the same time, it is seen that price and shopping dimension, which is one of the sub-dimensions of destination image, and service and security dimensions have an effect on the intention to visit again, while historical and cultural values, natural beauties and social activities dimensions have no effect on the intention to visit again.

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