Özet:

In 1949, the Chinese Communist Party (CHP) leader Mao Zedong was definitely defeated by the Chinese Nationalist Party (Kuomintang) leader Chan Kay Shek. Mao took over the country, while Shek fled to Taiwan and continued to govern it. From this date, the period of hostility between China and Taiwan has begun. In this phase, Mao’s administration reflected Taiwan as an enemy country, directing China’s public to an intense propaganda activity against Taiwan. One of the mass media that the Chinese government used in its anti-Taiwan activities was poster. In the posters used by Chinese propaganda against Taiwan, this study was attempted to reveal how and how Taiwan was presented. For this purpose, in the framework of the work, the six propaganda posters identified by the Shanghai Propaganda Posters Art Museum have been studied using the indicative analysis method included in the quality research methods. The Chinese propaganda posters identified in the study were addressed by the French linguist Roland Barthes’ indicative understanding. The findings discussed in the study revealed that the Chinese propaganda created a direct hate speech against Taiwan. On the other hand, the Chinese propaganda has made the conclusion that the message that China will capture Taiwan until Mao’s death through the posters has come to the conclusion that it is trying to keep the hostility between the two countries alive.

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