Özet:

After globalization, there is a wide range of consumer durables that have started flooding in the market. Consumer durables, which were there in the presence of upper class is during the eighties, have suddenly started thronging at the middle-income group households. The focus is made on everyone's attention which is shifted towards owning these sets of gadgets and they are termed as the social status of the family that has come to be assessed by the possession made of these assets. A noteworthy development was made in the nineties and is termed as low-income groups that have started acquiring a wide range of consumer durables. The changing concept of retail business into 'retail in detail', the emergence of giant-sized retail businesses in the name of malls and the Government's policy to allow foreign direct investment in retail business also change the lifestyle and the buying patterns and preferences of the consumers in India. In this context, the consumer is confronted with a complex set of alternatives in many purchase situations. He has to choose the products and product classes from many varieties worth his money and efforts.

Anahtar Kelimeler: