Özet:

Supply chain visibility (SCV) refers to the ability of a business to follow up a product from the stage of production to the stage of consumption. Along with the sophistication of supply chains and the increase in competition, the businesses try to enhance the visibility of supply chains to manage supply chains effectively, meet the customer’s expectations, and lower their costs. To succeed in enhancing visibility, it is necessary, firstly, to find out which factors affect the supply chain visibility. In the relevant literature, even if it is emphasized that buyer-supplier relationships and the use of information technologies enhance the supply chain visibility, there is a quite limited number of empirical studies performed on this topic. Departing from this point, this study aims to identify the effects of the use of information technologies and buyer-supplier relationships on the SCV, and also, to analyze how the SCV affects market performance and financial performance. In this study, the associations between the above variables were examined by using partial least squares structural equation modeling (PLS-YEM) on 135 businesses in Turkey. Research results indicate that the use of information technologies and buyer-supplier relationships positively affected the supply chain visibility. Besides, it is identified that the SCV had a positive effect on the market performance but had no statistically significant effect on the financial performance.

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