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Bu makale, tüketim kültüründe kadın bedenin cinsel bir meta olarak ve sunumunu konu edinmektedir. Tüketim kültürünün kadın bedeni için öngördüğü güzellik ve standardize edilmiş beden anlayışında; kadın bedeni, görselliği ön planda olan cinsel cazibeli bir gövde olarak sunulmaktadır. Böylece çağımızdaki kapitalist ekonomik piyasa ve onun ürettiği kültür ve yine ekonomik piyasanın endüstriyel aygıtları tarafından kadın bedeninin cinsel haz ve tüketim nesnesine indirgendiğine şahit olunmaktadır. Kapitalist ekonomik piyasa ve onun kültürü sürekli değişen ve yenilenen tasarı bir kadın bedeni kurgulama peşindedir. kadın bedeni ve cinselliğine ait toplumda var olan sosyo-kültürel kodlar tüketimi arttırma amacıyla kolaylıkla kullanabilmektedir. Nihayetinde kadınlar, tüketim kültürü çerçevesinde oluşturulan, modelleştirilen ve yüceltilen bedenlere kavuşmak için düzenli beden egzersizlerine, spora, diyetlere, estetik ve cerrahi operasyonlara, kozmetik ve bakım ürünlerine, sürekli yenilenen tasarı bedenleri anlatan kitap, dergi ve TV programlarına veya dizilerine yönlendirilmektedir. Bu çalışma kapitalist tüketim kültürünün kadın bedenini kendi piyasası adına cinsel bir meta olarak araçsallaştırdığını ve kadınların da bu kültürün baskısı altında daima genç, güzel ve seksi görünme çabalarını irdeleme amacını gütmektedir.
this article is presented as a sexually attractive body of the female body in the culture of consumption as a sexual meta and presentation. in the understanding of the beauty and standardized body, women’s body visualism is presented in the forefront, so that the capitalist in our age is offered as a sexually attractive body in the field of economic market and its cultural and economic market is always witnessed by the industrial devices of the female body to be reduced to the sexual taste and consumption object, capitalist economic market and its culture is continuously changing and renewed in the purpose of constructing a woman’s body, and in order to increase the healthy culture in the healthy culture of healthy practices in the field of the field of the field of health care of healthy diet and health practices
This article takes as a subject matter the fictionalisation and the presentation of the female body as a sexual commodity in the consumption culture. In the understanding of the beauty and the standardized body envisaged for the female body by the consumer culture, the female body is being presented as a sexually attractive body, the visuality of which is in the foreground. Thus, we witness that the female body is being degraded by the industrial tools of the economic market to an object of sexual pleasure and consumption in the capitalist economic market of our age and also in the culture that it generates. The capitalist economic market and its culture pursuit to fictionalise a female body design which is constantly changing and innovating. At the same time, this capitalist market and its tools can easily use all components, trends, weaknesses of the female body and sexuality in the socio-cultural codes that exist in the society in order to increase consumption. Ultimately, the women are being directed towards regular body exercises, sports, diets, aesthetic and surgical procedures, cosmetics and care products, books, magazines and TV programs or serials which are constantly describing the updated design bodies in order to attain the bodies which have been formed, modelled and glorified in the context of the consumer culture. This study aims at examining how does the capitalist consumer culture instrumentalise the female body as a sexual commodity in the name of its market and under the pressure of this culture imposing to women the effort to look always young, beautiful and sexy.
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