Abstract:

The main objective of the study is to reveal the reflections of the messages of the presidential candidates in the Turkish written press between 9 July and 9 August 2014. In accordance with this goal, the examination of the messages of candidates in the 1 month period between July 9th and August 9th of 2014 of 4 newspapers (Republic, Sabah Hürriyet, New Dawn) with the most tirage and different publication policies among the national newspapers published in Turkey has been addressed. The results of the studies have shown that the newspapers carry out a publication activity of the same quality as their publication policies, that this situation is clearly revealed in the ways of dealing with electoral news, the weight that the leaders give to the promises and the use of their messages. In this context, the Sabah and New Dawn newspapers have reached the findings that the President Recep Tayyip Erdoğan, the Republican newspaper Ekmeleddin İhsanoğlu, who is monitoring the policy of balance between the parties, has placed in close proportions to the leaders and the parties.

Keywords: