Bremen Üniversitesi Medya ve İletişim Merkezi Profesörlerinden Andreas Hepp tarafından kaleme alınan Medyatikleşen Kültürler adlı eserin, uzun zamandır gündemde olan, “Medya, reklam ve yeni iletişim organları ile şekillenen popüler kültür ortamından nasıl bir insanlık doğar?” sorusuna, ikna edici bir yanıt arayanlar için ufuk açıcı olması muhtemeldir. Bugün, farklı kültürlerde, kendi özgül süreçleri dolayımıyla değişik biçimlerde yapılansa da, medyatikleşme anlayışının bütün dünyada başatlık kurduğu aşikârdır. Kitapta medyatikleşmenin kültürümüzü hangi boyutlarıyla etkilediğine ilişkin, medyanın toplumsal etkilerine yoğunlaşan bir anlatım yakalamak mümkündür. Zira, medyadan sonra, medyanın şekillendirdiği bir kültürün etkilerine maruz kalan insanlığın, ne ölçüde sağlıklı bir insanlık durumu ortaya koyabileceği tartışmaları, yaşanan tarihsel, sosyolojik, ekonomik ve siyasal tüm sorunlarda, yeniden gündeme gelmektedir. Sürekli gelişen, dönüşen geliştiren ve dönüştüren teknoloji karşısında, yaklaşımların da sürekli bir revizyonu gerekir. Bu kitap, söz konusu soruları akademik veya sosyolojik düzeyde kaygı nesnesine dönüştürenlere, medyatikleşen gerçeklikler üzerinden ve fragmanlar şeklinde deneyimlemeye başladığımız yaşamlarımızı hatta makro boyutta kültürel evrimimizi sorgulama fırsatı sunmaktadır. Gerçek yaşamlarımızla, dolayımlanmış medya gerçekliği arasındaki, iyiden iyiye silikleşmiş sınırların bile ötesinde, kendi ellerimizle bizzat, modeller üzerinden ve fragmanlar şeklinde deneyimlemeye başladığımız yaşamlarımızı bir başka değişle yaşamsal dönüşümümüzü sorgulamaktadır. Abstract This study will possibly be eye opening for those looking for a satisfactory answer to the long-standing question, “What kind of humanity rises from the popular culture environment shaped by the media, advertisements and new communication organs?” posed by Cultures of Mediatization by Andreas Hepp, a Professor at Bremen University Media and Communication Center. Today, it is clear as day that mediatization dominates the entire world even though it takes different forms in different cultures through mediation of their unique processes. In the book, it is possible to recognize a wording that focuses on the social impacts of the media as to which aspects of mediatization influence our culture. It is because the discussions over how healthy a human nature can be manifested by the humanity that is exposed to the effects of a culture shaped by the media are brought up in all the historical, sociological, economic and political issues experienced after the media. In the face of a technology that advances, transforms, improves and converts constantly, approaches also need a constant revision. This book offers those who make such questions into academic or sociological anxiety objects the opportunity to question our lives that we have begun experiencing through mediatized realities and in forms of trailers and even our cultural evolution on a macro-scale. It questions the lives that we have personally started experiencing through models and in forms of trailers, namely the transformation of our lives that are even beyond completely indistinct borders between our real lives and the reality mediated by the media. Keywords: Culture, Media, Mediatized Cultures
Professor Andreas Hepp of the University of Bremen's Media and Communication Center, the work "Meditated Cultures" has long been on the agenda, "How does humanity be born from the popular cultural environment formed by the media, advertising and new communication organs?" The question is likely to be horizontal for those seeking a convincing answer. Today, although it is made in different forms in different cultures, because of its own particular processes, it is clear that the concept of mediation has been mainly established throughout the world. In the book, it is possible to catch a narrative about how mediation affects our culture, focused on the social effects of the media. For, after the media, the discussions of the humanity, exposed to the influences of a culture that the media shapes, to the extent to which a healthy human state can be revealed, are re-established in all the historical, sociological, economic and political issues that are experiencing. In the face of continuously developing, transforming, developing and transforming technologies, approaches need a continuous revision. This book offers the opportunity for those who turn these questions into an objects of anxiety at an academic or sociological level, to question our lives that we have begun to experience through mediated realities and in the form of fragments, even our cultural evolution in a macro dimension. Our real life, beyond the limits of the distorted media reality, from good to good, our lives that we have begun to experience with our own hands, through models and in the form of fragments, question our life transformation with another variable. Abstract This study will possibly be eye opening for those looking for a satisfactory answer to the long-standing question, "What kind of humanity rises from the popular cultural environment shaped by the media, advertisements and new communication organs?" Posed by Cultures of Mediatization by Andreas Hepp, a Professor at Bremen University Media and Communication Center. Today, it is clear as a day that mediation dominates the whole world even though it takes different forms in different cultures through mediation of their unique processes. In the book, it is possible to recognize a wording that focuses on the social impacts of the media as to which aspects of mediation influences our culture. It is because the discussions about how healthy a human nature can be manifested by the humanity that is exposed to the effects of a culture shaped by the media are brought up in all the historical, sociological, economic and political issues experienced after the media. In the face of a technology that advances, transforms, improves and converts constantly, approaches also need a constant revision. This book offers those who make such questions into academic or sociological anxiety objects the opportunity to question our lives that we have begun experiencing through mediated realities and in forms of trailers and even our cultural evolution on a macro-scale. It question the lives that we have personally started experiencing through models and in forms of trailers, namely the transformation of our lives that are even beyond the completely indistinct boundaries between our real lives and the reality mediated by the media. Keywords: Media, Media, Media, Media
Alan : Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Uluslararası
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