Abstract:

While culture is known as an element shaped by society, by the intense effect of cultural changes, now, there is an image of society which is shaped by culture. Because society is affected by the cultural variability to which it is exposed to and these variability are in direct proportion with the bringings of the age. Technological proceeds being in the first place, many social, economical and political changes transform the culture and constitute to new cultural structures. As a result, examining diverse cultural structures like mass culture, popular culture, media culture, culture industry, consumption culture and cultural reproductions which build up cornerstones of transformation is important as a subject in understanding social, technological, economic and politic structure

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