Özet:

How do companies differentiate themselves when operating in industries where most, if not all firms offer high quality products and customer service at the time of sale? For many products, a customer’s relationship with the product’s manufacturer does not end with product purchase. In fact, this relationship can be significantly influenced by the activities that occur after purchase, during the entire period of product ownership. After sales services can encompass multiple activities, including: customer support through training; product warranties; maintenance and repair; product upgrades; sales of complementary products; and product disposal. Management of these service activities can form an important part of corporate strategy. These activities management calls as Reverse Logistics. Reverse logistics operations are one of the more interesting and significant trends in supply chain management. In this paper are described that the concept of reverse logistics, the strategic importance of the reverse logistics and reverse logistics in the supply chain

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