Özet:

With increasing variety of alternative tourism types, longer life expectancy, and technological innovations, the tourism industry is developing faster than ever. The tourism development is advantageous and attractive, however, it also creates destructive competition between enterprises and destinations. In order to the determined goals and sustainable competitive advantage, it is necessary to make fast and effective decisions. When the literature is examined, it is seen that a lot of studies and different methods have been developed. One of them is MULTIMOORA (Multi-Objective Optimization on Basis of Ratio Analysis) which has been in use since 2006. MULTIMOORA helps to make the best decision among alternatives according to multiple criteria. Therefore, this technique was preferred in this study. The data needed to use the method were obtained from the survey study with Kyrgyzstan Tour Operators Association (KATO) members. The data obtained is analyzed with the help of the MULTIMOORA method. Results of the analysis show that Chui/Bishkek, Issyk-Kul and Jalal-Abad destinations could be the most suitable tour routes for Kyrgyzstan. The method used in this study was included with the necessary recommendations for reference to other destinations and sectors.

Özet:

With increasing variety of alternative tourism types, longer life expectancy, and technological innovations, the tourism industry is developing faster than ever. The tourism development is advantageous and attractive, however, it also creates destructive competition between enterprises and destinations. In order to achieve the determined targets and sustainable competitive advantage, it is necessary to make fast and effective decisions. When the literature is examined, it is seen that a lot of studies and different methods have been developed. One of them is MULTIMOORA (Multi-Objective Optimization on Basis of Ratio Analysis) which has been in use since 2006. MULTIMOORA helps to make the best decision among alternatives according to multiple criteria. Therefore, this technique was preferred in this study. The data needed to use the method were obtained from the survey study with Kyrgyzstan Tour Operators Association (KATO) members. The data obtained is analyzed with the help of the MULTIMOORA method. Results of the analysis show that Chui/ Bishkek, Issyk-Kul and Jalal-Abad destinations could be the most suitable tour routes for Kyrgyzstan. The method used in this study was included with the necessary recommendations for reference to other destinations and sectors.

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