Abstract:

The aim of this study is to examine the effects of innovative, supporting and bureaucratic culture on market orientation in the context of hotel. The method for this research was designed as descriptive. 312 questionnaires were distributed and 226 of 242 questionnaires were evaluated. The data obtained from the questionnaires were edited and interpreted in the statistical package program by performing appropriate analyzes (mean, standard deviation, factor analysis, regression). According to the results of the study, innovative and supporting organizational culture dimensions have a positive effect on market orientation. In addition, it is emphasized that the existing organizational planning and marketing options for hotel should be developed and the managers who try to shape the organizational culture should be guided by the behaviors related to the application of market focus

Keywords: