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İktisat bilimi insanı tanımlamakla başlar ve iktisat teorisinde insanın tanımı, neo klasik iktisadın varsayımı olan “rasyonel insan” modeline göre yapılmaktadır. Rasyonel insan, kendisine en fazla faydayı sağlayacak seçimleri en uygun biçimde elde eden insan modelidir ancak insan ne yazık ki her zaman rasyonel değildir ve her insan bazen yanlış kararlar verebilmektedir. Bu durum iktisat teorisinin yanlış temeller üzerine kurulup kurulmadığını sorgulatmış, iktisadi olayları açıklamak için tıpkı iktisat bilimi gibi insanı konu alan psikoloji bilimine başvurulmuştur. İktisat ve psikolojiyi birleştiren davranışsal iktisat adı verilen bu yeni akım, insanların her zaman rasyonel olmadığını, kimi zaman çeşitli psikolojik ve sosyal nedenlerden dolayı tüketim kararları alırken irrasyonel veya sınırlı rasyonel davranarak kararlar alabileceğini açıklamaya çalışmaktır. Bu çalışmanın amacı, davranışsal iktisat çerçevesinde tüketicilerin internet üzerinden yapmış oldukları alışverişlerde rasyonel davranış sergileyip sergilemedikleri ölçülmeye çalışılacaktır ve bu bağlamda Mersin ilinde internet üzerinden alışveriş yapan 405 kişiye anket uygulanmıştır.
Economics science begins with defining man, and in the theory of economics, the definition of man is made according to the model of the "rational man" which is the presumption of the neo-classic economy. The rational man is the human model that makes the choices that will benefit him in a suitable way, but unfortunately, man is not always rational and every man can sometimes make wrong decisions. This situation questioned whether the theory of economics was founded on the wrong foundation, and the psychology that is subject to humanity, like the economics, was applied to the psychology to explain economic events. This new stream, called the behavioral economy that combines economics and psychology, is to try to explain that people are not always rational and can sometimes make decisions by making irrational or limited rational actions while making consumer decisions for various psychological and social reasons. The aim of this study will be to measure whether consumers show rational behavior in their online shopping in the context of the behavioral economy, and in this context the survey has been applied to 405 people who shop online in the Mersin province.
The science of economics begins with defining human beings, and in economics theory, the definition of man is made as the lar rational man or, the hypothesis of neo-classical economics. Rational man is the human model that makes the most of the choices in the most appropriate way, but unfortunately it is not rational from time to time, and man can sometimes make wrong decisions. This questioned whether economic theory was based on false foundations, and to explain economic events, such as economics, human science was referred to psychology. This new activity, called behavioral economics, which combines economics and psychology, can explain that rational management of time can take irrational decisions while making decisions about the time away from various psychological and social reasons. The aim of this study is to explain the behavioral economics function. It is tried to measure whether the Internet exhibits rational behavior in shopping on the Internet site and in these studies a 405 percent questionnaire was applied in Mersin.
Alan : Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Uluslararası
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