Özet:

The aim of the research is to examine with content analysis of the websites of transportation (33), hotel, restaurant and entertainment (20) and food and beverage (37) businesses in the Fortune 1000. A total of 90 institutional websites were examined. The research has been needed due to the lack of studies on the information contained on the websites of tourism enterprises in the tourism sector. In this context, relevant institution websites have been evaluated based on corporate features, contact information and social media, social responsibility, finance and language options criteria. Qualitative research approach and content analysis method has been adopted in the research. According to the findings, it is seen that are included with a rate of over 50%, interim and annual financial reports, annual earnings information and of market value information if under the heading financial data; of all features except location information and frequently asked questions under the heading contact information and social media; of all features except the number of employees and mission-vision, under the heading corporate features in the corporate websites subject to review.

Anahtar Kelimeler: