Özet:

The accounting profession has been a profession that has a very long history and has shaped commercial life throughout history with the duties it has undertaken, thus affecting social life as well as a profession of great importance for both the business, the society, and the state. This investigation intent to come to a decision the influence of ensuring the work-family balance of financial advisors on business performance. In the study, a literature review was first included. Then the methodology is discussed. This study is a descriptive survey model based on quantitative data. The universe of the research consisted of financial advisors operating in Konya. Survey data were analyzed and evaluated using the SPSS program 25.0. At the end of the study, it was concluded that the intense work pressure and long working hours of the accountants impacted their relationships with families and their job performance. The study was completed by listing the recommendations to the relevant circles.

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