Atıf Sayısı
12
Görüntüleme
113
İndirme
50
Moment. The smallest unit at the time. Everything we live in everyday life happens very quickly in this smallest unit of time. When people are living “moments”, brands need to analyze their target mass well in order to catch “moments”. Individuals are actively using new media tools nowadays. Hence, brands creating new content, listening to existing and potential consumers, and creating content that will interact with upto-date content on the agenda, makes them different from traditional marketing communications schemes and capture the moment. Doyle (2005, 272) argues that the concept of “real-time marketing” means that advertising messages are presented in real time to consumers through one or more channels of communication, realtime marketing practices as a marketing communications approach is nowadays the most common in digital media, as information communication technology’s internet development and social media tools are at the center of our lives. This study explores the use of real-time marketing and social media. The aim of the study is to explain the real-time marketing practices in social media on the basis of the scientific analysis technique using the case study model in qualitative research method design on 21 October 2015 called “Back to the Future Day” of automobile brands in the context of marketing communication.
moment the smallest unit at the time everything we live in everyday life happens very quickly in this research unit of time when people are living "moments" brands need to analyze their target mass well in order to catch “moments” ındividuals are actively using new media tools creating new content listening to existing and potential consumers and creating content that will interact with uptodate content on the obstacles makes them different from traditional marketing communications schemes and capture the moment doyle 2005 272 argues that the marketing of “realtime” means in real time search for real time programs in real time in real time in real time in search of access to real time in real time in search of access to development in real time in real time in real time in real time in search of social media services in real time in real time in search of access to real time in real time in real time in real time in search of access to support of access to real time in real time in real time in public information in real time in real time in real time in real time in search of access to support of access to real time in search of access to real time in real time in real time in real time in real time in real time in real time in real time in real time
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