Özet:

The aim of this study is to determine the factors affecting the consumption preferences of Erzincan tulum cheese labeled with geographical indications of consumers residing in Erzincan. In the research, face-to-face interviews were conducted with 271 consumers residing in Erzincan. The collected data were used to create descriptive statistics and frequency tables. Factors affecting Tulum cheese consumption were determined by multi-linear regression analysis. It was concluded that the dependent variable, the amount of Tulum cheese consumption, was affected by parameters such as the presence of acquaintances living in the village, the average income of the family, the average monthly expenditure of the family, the frequency of consumption of white cheese, the frequency of consumption of cheddar cheese, the amount of consumption of white cheese, the amount of consumption of cheddar cheese, the price of Tulum cheese, the brine of Tulum cheese, the geographical indication of Tulum cheese, and the sales point of Tulum cheese. The explanation rate of the variables in the consumption of tulum cheese in the created model was at the level of 77.50%, and it was determined that it was significant according to the analysis of variance (ANOVA) solution. As a result, it is suggested that informative studies about the product for Tulum cheese and explaining its benefits in terms of health will contribute to the increase in the amount of consumption.