Sosyal medya ağlarının gündelik hayatın ayrılmaz bir parçası haline geldiği günümüzde gündem de bu ağlar aracılığıyla belirlenmektedir. Geleneksel kitle iletişim araçlarının aksine bireyin öne çıktığı ağlar, ağ toplumun özelliği ile kamuoyu gündem oluşum sürecinde farklılaşmalara neden olmaktadır. Bu açıdan Gündem Belirleme Kuramı’nın medya, kamu, politika ve gerçek dünya göstergeleri arasındaki ilişkiyi inceleyen birinci aşama ne düşüneceği, ikinci aşama da nasıl düşüneceğianaliz edilirken, karmaşık ağ yapıları arasındaki ilişkiyi inceleyen üçüncü aşamaya geçilmiştir. Üçüncü aşama gündem belirleme süreci olarak adlandırılan bu yapı içerisinde karmaşık ağ yapılarının birbiri üzerinde etkisi olduğu üzerinde durmaktadır. Bu çalışmada, politika gündemi ile Twitter’ın kamu gündemi arasındaki ilişki sosyal ağ analizi yöntemiyle incelenmektedir.Ayasofya’nın tekrar camii statüsünde ibadete açılmasına izin veren Danıştay Kararından sonra oluşturulan #ayasofyacamii etiketi uzun süre Twitter gündeminde kalmış, belirli aktörlerin gündemi belirleme ve yönetmede etkin rol oynadığı tespit edilmiştir. Politikacıların konu ile alakalı Twitter paylaşımlarının ardından #ayasofyacamii etiketi bir günde 800 bine yakın etkileşim almıştır. Bu da politika gündeminin kamu gündemi üzerinde etkili olduğu sonucunu ortaya koymuştur.
Today, when social media networks are becoming an integral part of daily life, the agenda is determined through these networks. Unlike traditional mass communication means, the networks that the individual stands out, the characteristic of the network society and the public cause differences in the process of the formation of the agenda. From this point of view, the Daily Identification Theory has passed to the third phase of the study of the relationship between the media, public, political and real world indicators, while the first phase of the analysis of what will be thought and how the second phase will be thought, the third phase of the study of the relationship between the complex network structures. The third stage stands on the fact that the complex network structures in this structure, called the agenda determination process, have an impact on each other. In this study, the relationship between the policy agenda and the public agenda of Twitter is examined by the method of social network analysis.The #ayasofyacamii label created after the Council Decision that allowed Ayasofya to be reopened to worship in the status of camii has long remained on Twitter agenda, and it has been found that certain actors have played an effective role in determining and managing the agenda. Following the Twitter posts of politicians on the topic, the #ayasofyacamii label received
Today, when social media networks have become an integral part of daily life, the agenda is determined through these networks. Unlike traditional mass media, networks in which the individual stands out cause differentiation in the process of public agenda formation with its characteristics of the network society. In this respect, while what to think is analyzed in the first phase, which examines the relationship between the media, public, policy and real world indicators of Agenda Setting Theory, and how to think is analyzed in the second phase, the relationship between complex network structures is examined in the third phase. The third stage emphasizes that complex network structures affect each other within this structure, which is called the agenda setting process. In this study, the relationship between the policy agenda and Twitter's public agenda is analyzed by social network analysis method. The #ayasofyacamii tag created after the Decision of State Council allowing Hagia Sophia to be opened for worship again, was on the Twitter agenda for a long time, and it was determined that certain actors played an active role in setting and managing the agenda. After the politicians' Twitter posts related to the subject, the #ayasofyacamii tag got nearly 800 thousand interactions in a day. This shows that the policy agenda is effective on the public agenda.
Field : Sosyal, Beşeri ve İdari Bilimler
Journal Type : Ulusal
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