Özet:

Although the concept of the other, which is now becoming a problematic one, and the history of the term identity, with which it is closely related, are similar to human history, the use of the term identity and the phenomenon of the other, which is defined through it, as a popular concept, emerged in the twentieth century. Netflix, based in the United States, which is the most important example of digital television concept in what is considered the age of digitalization, has taken on the mission of playing a decisive role in social relations. Netflix digital television, which reaches the masses with the publications they have edited, can influence the masses with the mizansen and the discourse it creates. Netflix has focused its aims on the Turkish people and Turkey, serving the relevant ideology and nurturing hegemony. The main problem of the study is the negative perception of Netflix, the digital television platform that operates on a global scale, about Turkey and the Turkish people in a strategic and planned way. The preconceived content and negative discourses developed by Netflix and the fact that it has reached the dimensions that could negatively affect Turkish people and Turkey in front of the world public opinion constitute the main starting point of the study. These publications will bring about hate speech and othering. The claim for the existence of relevant discourses and actions was attempted to be evaluated by carrying out indicative scientific analyses through the series 13 Commandments, made in Belgium in 2017.

Anahtar Kelimeler: