Özet:

The increasing complexity of the landscape of competition between companies in marketing their products means that marketers need better ways to manage, understand and scale their approach. Companies facing these challenges must adopt new technologies to help survive the competition. Today, artificial intelligence (AI) offers a powerful solution to many of the challenges facing marketers. AI in marketing is a new, complex and rapidly evolving technology that requires continuous research to keep pace with the latest developments it offers. The aim of this study is to reach an objective understanding of AI in marketing by examining the latest artificial intelligence technologies available to marketers and analyzing their impact on both consumers and companies, which provides a starting point for researchers interested in the field of AI in marketing, and thus contributes to the literature in this field. To achieve this goal, various documents such as books, articles, published research, websites, and videos examining this subject were scanned and analyzed.

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