Abstract:

Mass media and media now have an important place in our lives. Information flow, education, entertainment, cultural sharing, popular cultural products, marketing and many other content are provided to the service of mankind through the media. Thanks to technology and media, interaction and communication have gained a bigger momentum than ever in history, the global village has been sheltered in our hands. Every media presented has the ability to impact the audience it reaches in a positive or negative direction. From the moment that the influence of mass communications on society has been understood, many theories and approaches have been developed on these tools. Some of these theories and approaches passive the masses, while some see them as an active agent. The general blood is a fact that although people are logical individuals capable of analyzing, there are very few people who are not affected by the messages and cultural industries provided by the media. However, technological developments have taken the content production from the unity of the institutions, bringing individuals into the position of content producers. In fact, the media media is correct-fake, side-neutral, illegal, etc. It has become a dirty information pool that many of the information is accumulated. The persuasion and manipulation power of media content has stumbled the appetite of a number of powers, and they have begun to use the media as a tool to influence and guide the crowds according to their own desires. The aim of the study is to analyze the technological approach, theory and ideas on the subject of mass communication and to provide a critical view of the mass communication.  In the framework of the study, it was referred to the concept of the media and the technological approaches introduced to the mass media. The study was carried out by document analysis technique from quality research methods.

Keywords: