Özet:

Abstract This article aims to problematize the entrepreneurial device and its struggles, through the analysis of statements and discursive practices published in Brazilian newspapers on the labor reform of 2017. The work was guided by the question as to the operation of this device and its subjective reverberations in relations human beings. The concept of a device is thought and used by authors such as Foucault, Deleuze and Agamben, to reflect a set of heterogeneous elements, involving sayings and nots, in order to organize the socially circulating knowledge / power games. The contributions especially Foucauld and some authors who are studying in the neoliberal context gave the theoretical-methodological contribution to the research. The process of sorting the material happened from the research for news about the labor reform, selecting five that had as main focus the entrepreneurs. Thus, an analysis material containing some enunciative instances and punctuated some interpretations was presented, using, as a tool, the Foucaultian discursive analysis. The statements reveal the place of protagonism and reference for entrepreneurs. The creation of alleged clashes and struggles is clear from the construction of two subject positions: that of social rights and demands and that of competitiveness and market. In short, the entrepreneurial device is delineating itself as the protagonist of the social environment, weakening other consolidated devices, such as the legal one, but without provoking oppositions and opposing strikes, which can produce resistance and new possibilities of existence.

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