Abstract:

India is a developing country which has a rich heritage of tourism enabled resources that can lead it to be the best tourism destination worldwide. Tourism has always been one of the prime contributors to the nation's GDP, employment generator, reason for infrastructure development and a mode of international integrity. Tourism can be a reliable source of sustainable development of a country. The role of the government of any country is very important to have a positive and sustainable growth of any sector. The government support in terms of policies, schemes, financial assistance, and expertise play a crucial part in the delivery of products and services to the consumers. The Government of India and State Government of Maharashtra have understood the importance of tourism and are striving to support, promote and motivate the industry. It has also recognized new avenues of tourism format that will lure the tourist and attract them. The researcher intends to highlight the various schemes and marketing efforts undertaken or launched by the government for the betterment of tourism in our country.

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