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Bugün sosyal yaşamı belirleyen en önemli merkezlerden birisi de medyadır. Bir çok insanın yaşamını medya aracılığıyla algılayıp, yorumladığı kabul edilmektedir. Medya denildiği zaman bilgileri ve mesajları saklamak, uzaktan iletmek, siyasi ve kültürel deneyimlerin güncelleştirilmesi yönündeki üç temel işlevi, bütünüyle ya da kısmen gerçekleştirme imkânı sağlayan tüm işletim sistemleri anlaşılmaktadır. Medya bilgilendirme, kültür aktarımı, eğlendirme ve toplumsal hale getirme, mal ve ürünlerin tanıtılmasında reklam aracı olma gibi işlevleri yerine getirirken; siyasi açıdan da propaganda, denetim ve eleştiri, kamuoyu oluşturma, tartışma ve diyalog kurma işlevlerini de gerçekleştirir. Basın açıklamalarının medyayla olan ilişkisine bakacak olursak, medyanın en önemli görevlerinden biri de haberle birlikte bilgi sunmaktır. Medyanın bu özelliğiyle günlük yaşamdan, sağlığa, siyasete ve ekonomiden, özel yaşama ilişkin pek çok bilgiyi geniş halk kitlelerine ulaştırmaktadır. Toplum, medya sayesinde bilgilenir ve aynı zamanda medya ile yön bulur; bu özellik medyaya haber yapımında büyük sorumluluk yüklerken, toplum oluşturulan vizyon veya gündem de birer medya ürünüdür. Toplumsal yaşamı bir düzene oturtmak için her toplum, kendi kültürel değerleri doğrultusunda yaşamın tüm alanlarını kapsayacak kurallar oluşturmuştur. Gelenek ve görenek kuralları, mesleki özelliklere göre belirlenen mesleki uygulama ilke ve kuralları sosyal yaşama belirli bir düzen sağlar. Bu doğrultuda, toplumlara ait çeşitli kültürel unsurların dikkate alınmasıyla ortaya çıkan ve genellikle yazılı olmayan ahlaki kurallar, sosyal yaşamın her alanına yayılır. İş ve meslek uygulamaları da belirli ahlaki yani etik kurallar doğrultusunda gerçekleştirilir. Her meslek alanının olduğu gibi burada da bir takım evrensel etik değerlerden söz edilebilir. Bu çalışmada, Adnan Menderes Üniversitesi Sosyal Bilimler Enstitüsü Halkla İlişkiler ve Reklamcılık Yüksek Lisans öğrencileri; K. Akın Toker, Orhun Demirci, Yasemin Yıldırım, Necdet Arıkan, Zeynep Kantarcı, Sefa Koç ve Musa Duman tarafından, “Basın Bülteni ve Duyurularına Eleştirel Mesleki Yaklaşımlar” dersi kapsamında yapılan 7 adet farklı içerikli örnek çalışma kapsamında, basın bültenlerinin haberleştirilmesi ve bunların gerçekte nasıl işlenmesi gerektiği, adli-idari birimlerin tutum ve davranışları ile kamuoyunun beklentilerinin nasıl olması gerektiği eleştirel bakış açısı ile ele alınarak irdelenmiştir.
Today, the media is one of the most important centers designating social life. It is accepted that many people in the modern world perceive and interpret life through the media. The notion of media comprises all operating systems enabling the three basic functions which include; keeping information and messages, conveying them remotely and updating political and cultural experiences, either completely or partially. While fulfilling functions such as informing, conveying culture, entertaining and socializing, mediating commercials to publish goods and products; media also fulfills the functions of making a political propaganda, inspecting and criticizing, creating a public opinion, discussing and establishing a dialogue. Considering the relationship of press statements with the media; one of the most important functions of the media is to provide news and information. In this way, the media provides people with extensive information; from fashion to health and to politics, from economy to private life. Society is informed and also directed via media, which consequently lays a great burden on media especially while conveying news. In other words, the vision or agenda created for all incidents in society is largely a product of the media. Each community has established rules comprising all areas of life in accordance with their own cultural values to put social life in order. Rules of customs and traditions, as well as principles and rules of professional practice that are determined according to professional qualities provide social life with a certain order. Accordingly, moral principles that arise on the basis of various cultural elements of communities and are usually unwritten spread in every area of social life. Occupational and professional applications are carried out according to certain moral (ethical) rules, as well. As in every area of profession; media also has certain social and universal ethical application rules. In the study, the graduate students K. Akin Toker, Orhun Demirci, Yasemin Yildirim, Necdet Arikan, Zeynep Kantarci, Sefa Koc and Musa Duman from Adnan Menderes University Institute of Social Sciences Department of Public Relations and Advertising examined the reporting of press bulletins, how to process them in reality, attitudes and behaviors of judicial/administrative units and expectations of the public, within the scope of a case study which was conducted using seven different contents within the context of the "Critical Professional Approaches to Press Bulletins and Releases" lesson from a critical point of view.
Today, media is one of the most important centers designating social life. It is accepted that many people in the modern world perceive and interpret life through media. The notion of media comprises all operating systems enabling the three basic functions which include; keeping information and messages, conveying them remotely and updating political and cultural experiences, either completely or partially. While fulfilling functions such as informing, conveying culture, entertaining and socializing, mediating commercials to publicize goods and products; media also fulfills the functions of making a political propaganda, inspecting and criticizing, creating a public opinion, discussing and establishing a dialogue. Considering the relationship of press statements with media; one of the most important functions of media is to provide news and information. By this means, media provides people with extensive information; from fashion to health and to politics, from economy to private life. Society is informed and also directed via media, which consequently lays a great burden on media especially while conveying news. In other words, the vision or agenda created for all incidents in society is largely a product of media. Every community has established rules comprising all areas of life in accordance with their own cultural values to put social life in order. Rules of customs and traditions, as well as principles and rules of professional practice that are determined according to professional qualities provide social life with a certain order. Accordingly, moral principles that arise on the basis of various cultural elements of communities and are usually unwritten spread in every area of social life. Occupational and professional applications are carried out according to certain moral (ethical) rules, as well. As in every area of profession; media also has certain social and universal ethical application rules. In the study, the graduate students K. Akin Toker, Orhun Demirci, Yasemin Yildirim, Necdet Arikan, Zeynep Kantarci, Sefa Koc and Musa Duman from Adnan Menderes University Institute of Social Sciences Department of Public Relations and Advertising examined the reporting of press bulletins, how to process them in reality, attitudes and behaviors of judicial/administrative units and expectations of the public, within the scope of a case study which was conducted using seven different contents within the context of the “Critical Professional Approaches to Press Bulletins and Releases” lesson from a critical viewpoint.
Alan : Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Ulusal
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