Özet:

19. The Art Nouveau movement, which began from the end of the 20th century and was part of the process called the "Eastern Revenue" in the period of the 20th century until the First World War, has prepared the ground for the development of Contemporary Graphic Design. This movement, which also appears to have effects in architecture, interior design and industrial design, shows a decorative style with organic, fluid and curved lines, which is against historicism; it aims to bring decorative arts to the level of beautiful arts. Jules Cheret and Théophile Alexandre Steinlen have made great contributions to the art of graphic design with their work in Art Nouveau. Again the works of the famous graphic artist Alphonse Mucha, which took part in the same period, identified with this movement and caused the period to be called "Le Style Mucha" (Mucha Style). The artist’s own style, with his different fields of work and the art perspective, revealed unprecedented works like his wife until that time. In this context, a study of the content of Jules Cheret, Théophile Alexandre Steinlen and Alphonse Mucha’s advertising posters was selected by a simple random method by selecting one sample. The analysis resulted in the attempt to reveal the differences between the works of Alphonse Mucha and the other artists. It has also been studied the characteristics under the designs of high-sensitive decorative style in their work, which has hit the signs of the period and led to the design of the period as the Mucha Style, and the designs it has made through the abstraction, styling and realism in three different ways. Unlike the artists of the time, Mucha’s inspiration, spiritism interest, devotion to Slavic culture, and works in different design fields have been successfully integrated with each other, and the conclusion has been that it has increased its design qualities.

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Özet:

The Art Nouveau movement, which was included in the process called "The Turn of the Age" in the period from the end of the 19th century to the First World War of the 20th century, laid the groundwork for the development of Contemporary Graphic Design. This movement, whose effects are also visible in architecture, interior design and industrial design, aimed to raise decorative arts to the level of fine arts by presenting a decorative style with organic, flowing and curved lines, and a style that opposes historicism. Jules Cheret and Théophile Alexandre Steinlen, important graphic artists who left their mark on the period, made great contributions to the art of graphic design with their works in Art Nouveau style. Again, the works of the famous graphic artist Alphonse Mucha, who were in the same period, were also identified with this movement, causing the period to be called "Le Style Mucha". The artist's unique style produced unprecedented works at the period through different fields of work and his perspective on art. In this context, in this study, a form-content analysis was carried out by choosing a sample from the advertisement posters of Jules Cheret, Théophile Alexandre Steinlen and Alphonse Mucha with a simple random method. As a result of the analyzes made, the difference of Alphonse Mucha's works from other artists has been tried to be revealed. In addition, the underlying characteristics of the decorative style with high emotions in his works, which left his mark on the period and caused the period to be called Le Style Mucha, and the designs he made with three different methods through abstraction, stylization and realism were investigated. Contrary to the artists of the period, it was concluded that Mucha increased the quality of his designs by successfully integrating his inspirations, interest in spiritualism, commitment to Slavic culture, and his works in different design fields.

Anahtar Kelimeler: