Abstract:

This article focusses on the exciting and Due to the emerging trends association between digital marketing and artificial intelligence (AI). Even while proposing, the techniques of AI engagement in developing app. As a genuine branch of Marketing science, digital marketing managed to create value to the organizations and enhance the engagement with the customers through electronic services. The advent of technology has created a new competitive arena for the digital marketing made rapid changes in digitalization. Marketing throughout the world make use of digital technology in order to enhance the service level delivered to their customers efficiency in their business. In marketing AI play vital role through more intelligent search’s engine, smarter ads, refined content delivery, relying on bots, continued learning, preventing fraud and data breaches, image and voice recognition, sales forecast, language recognition, predictive customer service, customer segmentation, etc. Artificial intelligence enables businesses to gain a clear and precise understanding of their customers' needs, enhancing their sales and revenues.

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