Abstract:

Interest in sea, sand and sun-themed holiday concept has been replaced by interest in alternative tourism. People have begun to wonder about the cultural texture of different regions and to make their holiday plans in this direction. The development of destination centers, reaching a sufficient number of demands and ensuring sustainability are developing in parallel with how much they benefit from marketing opportunities. The concept of destination marketing has become important to the extent that can’t be ignored. In order for the destination marketing to be successful, it is important to protect these places, to contribute to their development and to ensure that they see the value they deserve in terms of tourism. This, in turn, is only possible through the implementation of effective marketing activities. The aim of the study is to examine how Çiğdemli village, which is a cultural heritage with approximately 1000 years of history in Divriği District of Sivas, should be used in the perspective of Destination Marketing. Exploring the village as an important destination, making it known to people, raising awareness and bringing the tourism potential to the literature are also among the aims of the study. In this context, information was gathered from Divriği municipality and Çiğdemli village association on the activities carried out and planned to take the village under protection as a protected area and contribute to the tourism of the district. In addition, the village was visited and its unique cultural texture was observed. As a result of the research, it was determined that the village is a destination place as a cultural heritage and that the necessary activities are continued to be carried out to become a tourist attraction center.

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