Abstract:

YouTube is a great entertainment tool and learning tool as well. Everyone can create his channel, share their videos, and comment on others' and facilitate learning and make learning interesting. It was a descriptive (survey) study. The population of the study comprised all HEIs in district Mianwali, Punjab, Pakistan. The total numbers of the target population were (N = 3040) in which (n = 152) respondents were selected as samples of the study by applying the John Curry Sample Size rule of thumb. The main objective of the study was to know the perceived effects of your tube on the academic performance of Bachelor and BS level students in district Mianwali, Punjab, Pakistan. Data were delimited to Bachelor and BS level students of HEIs of District Mianwali only. Data were collected through a self-developed questionnaire of the 5-Points Likert scale. Data were statistically analyzed through SPSS by using Simple Linear Regression. Results and conclusions were drawn that indicated that You tube had high effects on Bachelor and BS level students in Higher Education Institutions (HEIs) of District Mianwali, Punjab, Pakistan. Some recommendations were also given at the end of the study by recommending that the government along with the public (Students) may use the latest technology (YouTube) for educational purposes.

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