Abstract:

In this study, we aimed to identify the factors that impact on smartphone selection of university students. In this context, the data is obtained from a survey which is conducted to students that are studying in Bingöl University. This questionnaire was administered to 400 students in the November-October 2014. Student’s smartphone selection response variable, the logarithm of age, the logarithm of income and logarithm of the scores of the students' perspective on smart phone is taken as an explanatory variable. In the analysis were used logistic regression. The estimated results of logistic regression analysis; logarithm of the scores of the students' perspective on smart phone and the the logarithm of income was be found to increase the likelihood of smartphone selection in a meaningful way. Between the logarithm of age and smartphone selection was not found to be significant relationship. The results of the study, showed that the major determinants of smartphone selection monthly income and students' perspective on smartphones.