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  Citation Number 3
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Ulusal Gazete Manşetlerinin Tipografik Tasarım Teknikleri Açısından Yorumlanması
2019
Journal:  
Iğdır Üniversitesi Sosyal Bilimler Dergisi
Author:  
Abstract:

Gazete, dergi, kitap gibi yayıncılık ürünlerinde içerik kadar görsel tasarım da önemlidir. Özellikle gazete gibi zamanla yarışın olduğu yayıncılıkta haberlerin yazılması, düzeltilip son şekline ulaşılması ve buna uygun başlık ve manşetlerin hazırlanması çok kısa zaman diliminde gerçekleştirilir. Bu hızlı tempoda Manşetin okunabilirlik ve estetik açıdan iyi hazırlanmış olması gerekmektedir. Okunabilirlik açısından başarılı çalışma yapabilmek için, yazı elemanlarının anatomik yapısını, çok sayıda yazı türünü font ve en uygun tasarım tercihlerini bilmek gerekmektedir. Tipografik yazı elemanları, klavye yardımı ile yazdıktan sonra okunabilirlik ve estetik açıdan çeşitli işlemlere tabi tutulurlar. Yapılan bu işlemlere “tipografik tasarım” denilir. Bilgisayar teknolojilerinin matbaacılık ve yayıncılık alanında kullanılmaya başlaması, grafik tasarım ve onun bir alt çalışması olan tipografik tasarım işlemlerine çok geniş imkanlar sunmuştur. Önemli olan bu teknolojik imkânları ve bilgi birikimini harmanlayarak en iyiye ulaşmaktır. Makalede rastgele seçilen farklı gazetelere ait manşetlerin, tipografik tasarım işleminde kullanılan tercih unsurları çözümlemesi ve okunabilirlik analizi yapılmıştır.

Keywords:

Ulusal Gazete Manşetlerinin Tipografik Tasarım Teknikleri Açısından Yorumlanması
2019
Author:  
Abstract:

Visual design is as important as content in publishing products such as newspapers, magazines, books. Specifically in the publication where the competition takes place in time, the writing of the news, the correction and achievement of the final form and the preparation of the appropriate headlines and notes are carried out in a very short time period. In this fast pace, the label must be well prepared in terms of readability and aesthetics. In order to be able to do successful work in terms of readability, it is necessary to know the anatomical structure of the writers, the numerous type of writing (font) and the most suitable design options. Typographic (writing) elements, after writing with the help of the keyboard, are subjected to various processes in terms of readability and aesthetics. These processes are called typographical design. The beginning of computer technologies to be used in the field of mathematics and publishing has provided a wide range of possibilities for graphic design and typographic design processes, which is a subwork. The important thing is to get the best by combining these technological possibilities and the accumulation of knowledge. In the article, the manuscripts of the different newspapers randomly selected, the preferred elements used in the typographic design process, and the readability analysis were made.

Interpretation Of National Newspaper Headlines In Typographic Design Techniques
2019
Author:  
Abstract:

In publishing products such as newspapers, magazines, and books, visual design is as important as content. Especially in the publishing sector where the race takes place in time, the news will be written, corrected and the final form will be reached and the appropriate headlines and headlines will be prepared in a very short period. At this fast pace, the headline should be well prepared in terms of readability and aesthetics. To be able to work successfully in terms of readability, it is necessary to know the anatomical structure of writing elements, a large number of font types and the most appropriate design preferences. Typographic writing elements are subjected to various processes in terms of readability and aesthetics after writing with the help of the keyboard. These operations are called “typographic design”. Introduction of computer technologies in the field of printing and publishing, graphic design and its subwork, the typographic design has provided a wide range of opportunities. What is important is to achieve the best by blending these technological possibilities and knowledge. In this article, the analysis of the preferred elements used in typographic design and readability analysis of the headlines belonging to different randomly selected newspapers were made..

Keywords:

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Iğdır Üniversitesi Sosyal Bilimler Dergisi

Journal Type :   Uluslararası

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Iğdır Üniversitesi Sosyal Bilimler Dergisi