Abstract:

Communication of countries with each other was very difficult due to geographic reasons. globalization, even those distant from each other, are interlinked and influence each other, the effect of which is to produce a change in the structure of the economy, various cultures and societies of the world. Technologies used to communicate and its effects have been felt across the planet. In a nutshell, communicating globally means sending and receiving information all around the Earth. From a different perspective, globalization merely implies the coalescence of different societies in matters of culture, politics, ethics, ideas and other areas fundamental to human societies. Multinational communication has become easier and thus seems to develop closer bonds. The theory of cultural hybridization proposes that interacting cultures take from and absorb each other’s features, resulting in a hybrid form based on synergy. The case appears strongest when examining popular music. This viewpoint focuses on the exchange of cultural features and their absorption into another culture’s way of doing things. Analogously to hybrid formation in nature, which involves the exchange of genetic material, so, the theory goes, society’s practices are formed from a fusion of elements taken from multiple different cultures.

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