Özet:

It is very important for to pre-definitise their customer needs and provide services to their customers in accordance with the results. KFG is one of the most suitable methods that can be used for customer-based quality management, the perception of customer requests and the performance of this service. Therefore, in this study, the KFG technique has been applied in a company that produces strawberries, in order to meet customer needs, increase customer satisfaction and increase the competitiveness of this company in the market. The results of the analyses found that the satisfaction increase achieved by the improvements made using the KFG method was satisfactory at a high level. As a result of the study, a joint opinion has been reached on the creation of a clear and easy-to-apply application that will enable customers to obtain effective information will facilitate the transfer of customer requests to the business. If the work is performed in a less qualified company, the improvement rates will be much higher.