Özet:

Social media platforms have become an important part of our daily life as tools where everywhere and more important topics are discussed. Twitter is one of the powerful and effective social media platforms. The communication logic of the Twitter platform allows a user to influence other users or users. Therefore, there can also be actors that can affect their attitudes and actions relatively more on the subject/problem networks. This study aims to identify "influential" actors, especially in discussing and discussing issues related to leukemia on Twitter social media platform by social networking analysis. Social network analysis provides the necessary tools to investigate relative data. Through this analysis, it is possible to identify the impressive actors within a network connection structure on health. To the purpose of the study, the NodeXL computer program used the social media data mining approach. The study data was collected from the social media platform Twitter. The obtained data was analyzed by social network analysis and appropriate statistical methods. As a result of the analysis of the data, Twitter has been identified as the main influencers in the network on the issue of leukemia (1) civil society organizations, (2) supporters of leukemia patients, (3) member of the board of directors of an association and Turkish Rock singer, (4) founder and medical doctor. These users, compared to relatively others, are actors that we can call the canyon leader who occupy the positions that can mediate the information that is circulating in the analyzed leukemia subject network.

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