Özet:

Technology is producing a new tool every day for the communication activities of human beings, who are social beings. Metaverse brings together all communication tools on a new ground. Sometimes a completely virtual environment is created, and sometimes a mixed form of real and virtual is created. Real spaces and imaginary spaces, where the users exist with their own visuals or three-dimensional modeling avatars, are located in the environment. Although it has technical and visual problems, the Metaverse attracts the attention of the whole world. In the study, the experience of Metaverse works of two media producer companies Meta and Baidu in the world was observed from user-sharing videos and analyzed descriptively in terms of quality in order to understand the experience of the visuality and use of the meta-universe, especially through the socialization aspect. The videos of users’ Metaverse experiences from America and China, which can be considered as two different Metaverse developer centers, were randomly selected. Analyzes Metaverse visualizations; Avatar designs, space designs, typography, color, arrangement, presentation styles were evaluated in terms of graphic elements. With this analysis, the visual culture and user experience in the virtual world were tried to be understood and explained. The Metaverse is seen as an experience by nature. It is aimed to shed light on the state of the experience from the user’s point of view.

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