Abstract:

This study was aimed at determining the effects of environmental sensitivity, environmental attitude and environmental behavior on green-star hotel preferences. In this context, environmental sensitivity, environmental attitude, environmental behavior and green-star hotel concepts have been explained and related studies have been collected.   The data used in the test of structural relationships in the model was obtained by a face-to-face survey of the students of the Eskişehir Osmangazi University School of Tourism (n=323).   In the continuation of the research, a structural equality model was established in which green-star hotel preferences as internal secret variables and external secret variables are also depicted as environmental sensitivity, environmental attitude and environmental behavior. The research has found that environmental sensitivity, environmental attitude and environmental behavior are a statistically meaningful relationship between the intention of green-star hotel preference.

Abstract:

This study aims to determine the effects of environmental sensitivity, environmental attitude and environmental behavior on green star hotel preference. In this context, environmental sensitivity, environmental attitude, environmental behavior and green star hotel concepts are explained based on the literature.  Data which is used in order to test the structural relationship between the variables are collected from Eskisehir Osmangazi University Faculty of Tourism students through a face to face survey method (n=323). This study proposes a structural equality model which defines green star hotel preference as the endogenous latent variable and environmental sensitivity, environmental attitude and environmental behavior as the exogenous latent variable. Results indicate that there is a statistically significant correlation between environmental awareness, environmental attitude, environmental behavior and green star hotel preference.

Keywords: