Abstract:

With the changes in the current consumer culture and the sensitivities in businesses, it is ensured that used or damaged products are returned to the businesses and brought back to the economy with renewal efforts. Thanks to these recycling efforts, provides businesses with the opportunity to get rid of various costs that may occur for the production of new products, and consumers have the renewed product at more affordable prices. Furthermore, by bringing used or damaged products to the economy through product ingestion, possible wastes in producing new products and damage to the environment are prevented to some extent. For this reason, it can be seen that the refurbished product provides beneficial effects to the consumer with its affordable price, to the producer business by providing a new product with less cost, and to the environment by recycling the inert products. In the meantime, it is necessary to consider that consumers may have a high perception of quality and risk because the refurbished product has been damaged or used before. Therefore, this study investigates the effects of product knowledge, environmental consciousness, subjective norms, quality perception, risk perception and benefit perception on the purchase intention for the refurbished product. The questionnaire developed within the scope of this research was applied to 360 students of Bandırma Onyedi Eylül University; 292 valid questionnaires were used in the analysis. Partial least squares structural equation modelling (PLS-SEM) was preferred in testing the theoretical model and hypotheses proposed within the scope of the research. According to the research results, while the effect of product knowledge on the perception of benefit and risk was not significant, its effect on the perception of quality was found to be significant. In addition, the effect of product knowledge on purchase intention was not found significant. In our model, the factors that most affect the purchase intention were subjective norms, environmental consciousness, quality perception, benefit perception and risk perception.

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