Abstract:

The strategical financial management in companies could be defined as assuring the required reserves to continue the company’s existence under favorable conditions, also protecting and efficient use of these reserves; applying cash flow in the correct way; helping to occur the policies which the companies will follow as a result of being evaluated each internal and external developments. Within this scope of assessment, there is need to analyze the problems of businesses at the stages of ‘measuring the exchange risk in strategical financial management’ on two principal axes as internal and external dynamics. The purpose of this study which is actualized to measure the exchange risk in strategical financial management is to reveal the effect of the exchange risk of the companies about financial management and how the companies are affected by the negative developments at the end of measuring the exchange risk correctly. After being described the terms that create the content of the study, the relations between these terms and literature are tried to be supported by the primary studies to achieve this purpose. The hypothesizes of the research are started to be improved by the generating the theoretic frame. First of all, research was actualized by the survey for this purpose to reveal how important the frame of strategical financial management and the accuracy of measuring the exchange risk in strategical financial management are. The same data was tested by the hypothesizes beside being evaluated the obtained data with the help of statistical analysis. It is observed by the result of analysis that the strategical financial management is significant for the financial structures of the companies and the existence a meaningful relationship between the correct measuring of exchange risk and right financial decisions. 

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