Özet:

According to 2019 tourism statistics the number of international tourists was 52.5 million, tourism income was 34.5 billion dollars, and the number of beds was 1.8 million. Turkey is ranked as the sixth country in the world in terms of the number of tourists, whereas it is ranked as the thirteenth in terms of tourism income. This shows that Turkey cannot have a larger share of the cake. Therefore, Turkey needs to diversify its tourism products. Some of the major problems are the seasonality of the tourism activities, short periods of tourist stay, and low rates of tourist spending. Health tourism appears to be the answer to all these issues. Since Turkish land is rich in thermal springs, it is important to develop thermal tourism. The province of Aydin, in addition to having great facilities of sea tourism, culture tourism, and history tourism, also possesses a great potential of thermal tourism. Kuşadası is among the first tourism destinations in Turkey. However, its location is not very advantageous. This study analyzes the potential of thermal tourism in Kuşadası region. In this context, the thermal tourism potential of Davutlar has been revealed by making a SWOT analysis. There are two thermal wells in Davutlar. There are thermal sources in Davutlar and it is thought that these resources cannot be used effectively. It is thought that the health tourism service to be provided by Davutlar will create an opportunity to increase the per capita expenditure of tourists.

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