Özet:

In parallel with digitalization, Video on Demand (VOD) services have significantly changed in TV and video viewing habits. In this study, the opinions of the participants residing in Yozgat on the use of VOD services were examined. It is aimed to determine the reason for users to subscribe to VOD and the advantages/disadvantages of these services to consumers. To achieve this goal, the descriptive analysis technique, which is among the qualitative research methods, was used. In this study, an easily accessible sampling method, one of the sub-methods of the purposeful sampling method, was used as the sampling method. Within the scope of the research, the data obtained from 42 VOD subscribers through a semi-structured interview form were analyzed. As a result of the analysis, the fact that the content offered by demand-based video services is rich and exciting and the TV content is insufficient was determined as the reasons for subscribing with the highest frequency. The increased amount of time spent at home due to the closure during the pandemic was also among the reasons for subscribing. In addition, the fact that demand-based video services offer the opportunity to be watched at any time and that there is rich content has been identified as the advantages with the highest frequency. The fact that the programs with inappropriate content offered within the scope of VOD services are high, cause addiction and increase in prices are among the disadvantages with the highest frequency.

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