Abstract:

Journalism and/or reporting is gaining new fields in line with technological and professional developments. Today, reporting can also be done through applications in social media, which has become an important area for journalism with its prominent features such as interaction, access and accessibility. In this study, which focuses on the relationship between social media and journalism in terms of YouTube and Instagram applications, Generation Z’s motivations and satisfaction with consuming social media news are discussed. In this quantitative study, which is important in terms of providing up-to-date data about the news consumption process in social media applications, the relational scanning method was used. In the study, a survey was conducted with the participation of 406 people in the Generation Z classification. According to the findings, Generation Z’s motivations and satisfaction with consuming social media news are moderate for YouTube and high for Instagram. Within the framework of news consumption motivation and satisfaction, there is a meaningful, positive and moderate relationship between YouTube and Instagram journalism. In both areas of journalism, a medium level of similarity of motivation and satisfaction was found in the reliability sub-dimension, technical possibilities and convenience, and a high level of motivation and satisfaction in the rich and on-demand content sub-dimensions. In addition, Instagram news consumption motivation and satisfaction was found to contribute 13.5% to YouTube news consumption motivation and satisfaction. According to the findings, it is seen that Generation Z is a not a stranger to the news produced or shared through Instagram and YouTube.

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