Özet:

In the globalizing world market, there are conditions of global cooperation and integration where competition and transformation are more demanding than ever before. In this respect, the fate of companies is determined by their ability to act and adapt. In this respect, it is necessary to act quickly, think creatively and adapt to changing conditions in a timely manner in order to survive in the conditions of high competition. For this reason, more and more companies in the public and private sectors are choosing to outsource their non-core business. Due to this basic fact, especially multinational companies are increasingly turning to outsourcing. The main reason why this strategy dominates, especially in the pharmaceutical industry, is that companies and governments sometimes have to cooperate to protect human health. Cooperation in the field of expertise and know-how in this sector and mutual exchange of knowledge and experience are of great importance. Outsourcing in the fields of production, distribution and consumption in the sense of global sharing of resources is becoming more and more common. This concept is gaining popularity especially in the healthcare industry. However, outsourcing has both advantages and disadvantages. In this respect, it is important to evaluate the outsourcing strategy with a holistic approach. In this study, outsourcing is examined with a pluralistic approach in this context. In this study, as an example of the increasing importance of outsourcing on a global basis, the pharmaceutical industry is considered as a basic example.

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