Abstract:

Social-based tourism, one of the alternative tourism models, is one of the strategies focused on the community, aimed at bringing more benefits to the local people from tourism activities and supporting the control of local communities. In the social-based tourism model, the involvement of the local people in the tourism plan and management in the region, the downward planning, the support of local entrepreneurship and the assessment of tourism activities in the region with a sustainable approach is extremely important. With the increase in tourism demand for Burdur and Isparta in recent years, travel agencies are evaluating this place as a common destination and preparing tour programmes. For this reason, the study, along with the prominent tourism activities in the Burdur and Isparta region, has been discussed with 16 participants in tourism-related tasks and studies to identify the management and planning work of tourism development in this region. The results of the interview have been analyzed through visual analysis and content analysis from the qualitative research methods with the MAXQDA 2018 program. According to the results of the study, the relationship between destination management and community-based tourism topics has been studied. In particular, the development of tourism activities in the area was found to increase employment and local investments. This will ensure the economic strengthening of the region. In addition, the results of investments in the tourism sector in the region have also been achieved to give priority to local entrepreneurship and to support local entrepreneurship. The importance of sustainable destination management with planning and management work to prevent the negative effects of tourism activities in the region on the natural environment has been emphasized. * This study is derived from the thesis "Society-based Tourism Perception in Destination Management: A Study in Burdur and Isparta" at the Selçuk University Institute of Social Sciences.

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