Abstract:

The social media is a great platform to interact with friends, relatives, colleagues. It is not only limited to create the social relations but also grown as a commercial tool to interact with customers. Today, an end-user is connected to different social networks such as WhatsApp, WeChat, Facebook, LinkedIn, Twitter, Instagram, Fan slavev, tumbler and so forth. One of the most common social media platforms is Facebook which has gained a significant attention by both users as well as business community.  Correspondingly, the enterprises generated their revenue dramatically through social media platform. On the other hand, there are different e-commerce platforms for enabling to customers to purchase the things online. Both social media and e-commerce related websites have been seen as an ideal for purchasing the goods. The motive is this research is to conduct a survey and get feedback from the consumers about the shopping via social media platform and other e-commerce platforms such as Daraz.pk and so on. For the purpose of case study, we have conducted the survey from the students of information Technology Centre Faculty of Agricultural Social Sciences, Sindh Agriculture University Tando Jam. The results show that 39% of people between 18-30 years prefer to purchase the products from social site and rest of the 61% customers responded that they purchase through renowned e-commerce platforms.

Keywords: