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Objective:: It is aimed to determine the views of the athlete participants and sedentary participants on the relationship between social media and sports channels.
Material Method: The research includes those who do sports between the ages of 25-40; n= 300 students, n= 300 academicians, n= 300 working in different professions, 900 people in total, and sedentary students n= 300, academics n= 300, and n= 300 working in different professions, a total of 1800 people (Lim et al.) “How social media engagement leads to sports channel loyalty: Mediating roles of social presence and channel commitment”, a 22-item scale was applied. By using the SPSS 24.0 package program, the findings and standard deviation values of the answers given by the participants were taken. Since the significance values were less than 0.05 and the skewness and kurtosis coefficients were outside the ±1 limits, the data did not conform to the normal distribution (Kruskal Wallis tests, one of the nonparametric tests, were used in the study).
Findings: Students doing sports and other professions; While their thoughts on sharing their positive and negative thoughts about sports channels, establishing virtual bonds with other users in face-to-face communication with social media, sharing and commenting on Facebook, Twitter, Instagram, etc. more boldly and freely, are similar, academicians who do sports share only useful information, emotional bonds. differed in the way they were built.
The fact that students, academics and other professional groups who do not do sports share and comment more boldly and freely on facebook, twitter, instagram, etc., thinking that they are following the struggle at the same time with other people, and that they only want to watch other sports competitions on the channel were similar.
Result: While the opinions of the students, academicians and other professional groups who do and do not do sports, about social media and sports channels are not similar, the opinions of the participants who do sports about social media and sports channels are found to be higher and more positive than the participants who do not do sports.
Objective:: It is aimed to determine the views of the athlete participants and sedentary participants on the relationship between social media and sports channels.
Material Method: The research includes those who do sports between the ages of 25-40; n= 300 students, n= 300 academicians, n= 300 working in different professions, 900 people in total, and sedentary students n= 300, academics n= 300, and n= 300 working in different professions, a total of 1800 people (Lim et al.) “How social media engagement leads to sports channel loyalty: Mediating roles of social presence and channel commitment”, a 22-item scale was applied. By using the SPSS 24.0 package program, the findings and standard deviation values of the answers given by the participants were taken. Since the significance values were less than 0.05 and the skewness and kurtosis coefficients were outside the ±1 limits, the data did not conform to the normal distribution (Kruskal Wallis tests, one of the nonparametric tests, were used in the study).
Findings: Students doing sports and other professions; While their thoughts on sharing their positive and negative thoughts about sports channels, establishing virtual bonds with other users in face-to-face communication with social media, sharing and commenting on Facebook, Twitter, Instagram, etc. more boldly and freely, are similar, academicians who do sports share only useful information, emotional bonds. differed in the way they were built.
The fact that students, academics and other professional groups who do not do sports share and comment more boldly and freely on facebook, twitter, instagram, etc., thinking that they are following the struggle at the same time with other people, and that they only want to watch other sports competitions on the channel were similar.
Result: While the opinions of the students, academicians and other professional groups who do and do not do sports, about social media and sports channels are not similar, the opinions of the participants who do sports about social media and sports channels are found to be higher and more positive than the participants who do not do sports.
Field : Sosyal, Beşeri ve İdari Bilimler
Journal Type : Uluslararası
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