Özet:

After the evolution of technology to the end of the 20th century, a number of innovations have emerged in daily life. Certainly one of these is the communication environment that is called the new media. Unlike traditional media, the new media, which allows users to participate actively in communication as both consumers and content producers, the internet accessable phone, tablet, laptop, etc. It has created a virtual world that can be connected by electronic means of communication. These social media applications appear in the virtual world, in addition to offering a number of positive opportunities to their users; a number of negative situations are also a place where they experience. One of the disadvantages that have occurred and often occurred in recent times is the virtual linen. From the historical past to the present, the linch continues its existence by changing form with technology and in this sense, except for physical violence, it appears to us as a type of psychological violence performed in the virtual environment by pressure, insult, humiliation, digestion or hate speech. This situation, which can be explained by concepts such as virtual link, virtual violence, digital link, social link, occurs in different topics and in different forms. In the framework of the study, the virtual link has been tried to be revealed and evaluated by the way it is performed through physical visualization, quality content analysis and critical speech analysis, with posts containing expressions such as humiliation, insult, hate speech on Twitter. In the framework of the topic, the mankind named Armine Harutyunyan, which is on the podium for a global fashion brand, Gucci, has been shown to be exposed to ugly comments by social media users because the media also offers the lack of the perfect beauty profile expected from women in the modern world.

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