Abstract:

With people's growing desire for sports and the distance to gyms, the adoption of mobile sports exercise apps has expanded dramatically, particularly after the pandemic phase began. As a result of this development, the total number of downloads of mobile sports exercise applications reached 786 million in 2022, with 1.2 billion expected by the end of 2025. The primary goal of utilizing mobile sports workout apps is to improve and track their performance. The purpose of this research is to uncover and examine the persuasive methods of mobile sports activities that millions of consumers download to their smart devices. A case study was undertaken to expose the persuasive tactics, and the Nike Training Club, Freeletics, and Adidas Training by Runtastic programs were chosen using the purposive sample approach, Esgin's; Cialdini's six persuasion principles were examined by applying them to the Behavioral Coding Model Table, which he categorised using Fogg's behavioral model. As a consequence, when investigated in the context of persuasive technology, all six different persuasion principles were observed to be applied. Based on the number of active users, it was determined that Freeletics is the most effective program for using persuasive codes.

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