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Çocuklara yönelik olan süreli yayınlar, ülkemizde ticari bir yaklaşımla Batılı popüler çizgi karakterlere ve çeşitli promosyonlara dayanan dergiler, gazetelerin çocuk dergileri, çocuk edebiyatı dergileri ya da kamu kurumlarının kendi hizmet alanlarına yönelik yayınlanan çocuk dergileri şeklinde çeşitlilik göstermektedir. Çalışmanın konusu olan TRT Çocuk Dergisi, bir kamu kurumu olan TRT’nin kanallarından TRT Çocuk tarafından yayınlanmaktadır. Dergide, çocuk okurun boş zamanını verimli bir biçimde geçirmesi ve eğlenceli bir yolla çeşitli bilgiler edinmesine yönelik içerikler bulunmaktadır. Bununla birlikte, çocuğun medya araçlarından aldığı mesajların, onun toplumsallaşma sürecine de etki ettiği bilinmektedir. Bu bağlamda, çalışmanın cevap aradığı temel soru, TRT Çocuk Dergisi’nde toplumsal cinsiyet rollerinin nasıl kurulduğu ve yansıtıldığıdır. Çocuk hedef kitlenin toplumsallaşma sürecinde medyanın da etkisiyle, yaşadığı toplumun kültür ve değerlerini öğrenerek, benimsemesi ve davranışlarına yansıtması söz konusu olacaktır. Bu nedenle, ülkemizin çocuk kitleye yönelik yayın yapan kamu yayıncısı TRT’ye bağlı bir çocuk dergisinde bu kalıp ve modellerin ne şekilde kurulduğu ve çocukların bu bağlamda ne şekilde içeriklere maruz kaldığı önem taşımaktadır. Çalışmada nitel içerik analizi yöntemi kullanılmıştır. Çalışmada incelenen sayılardan yola çıkılarak, dergide rol model olarak temsil edilen kişilerin, çok büyük bir oranla erkek karakterlerden oluştuğu, içeriklerde yer verilen temsillerde de geleneksel kadın ve erkek rollerinin devam ettirildiği belirlenmiştir.
The periodic publications for children, with a commercial approach in our country, are varied in the form of magazines based on Western popular cartoon characters and various promotions, children's magazines of newspapers, children's literature magazines or children's magazines published for their own services of public institutions. The subject of the study is TRT Children's Magazine, which is published by TRT Children from the TRT's channels, a public institution. The magazine contains content that the child readers can spend their free time efficiently and acquire a variety of information in a fun way. However, it is known that the messages that the child receives from the media media also influence his socialization process. In this context, the main question the study is looking for answers is how social gender roles are established and reflected in the TRT Children's Journal. The child’s target audience will be concerned with the influence of the media in the process of socialization, learning the culture and values of the society in which he lives, adopting and reflecting his behavior. Therefore, the public publisher of our country who publishes for the children’s audience in a child magazine affiliated with TRT has the importance of how these patterns and models are established and how children are exposed to content in this context. In the study, the method of quality content analysis was used. Based on the numbers studied in the study, it has been determined that the people represented as role models in the magazine are made up of a very large proportion of male characters, and the traditional female and male roles in the content representations are continued.
The periodicals that target children in Turkey have been published with commercial concerns in a wide range of forms such as promotional products, newspaper supplements, children’s literature, and publications of various state institutions in line with their public-services; and are usually based on popular cartoon characters in the West. This study focuses on TRT Cocuk Dergisi (TRT Children’s Magazine) which has been published by TRT Cocuk TV (TRT Children’s TV), one of the TV channels broadcasting as a part of the Turkish Radio and Television Corporation that is a public institution. The content of the magazine is structured around both informative and fun pastime activities. In this context, the main question that the study seeks to answer is how TRT Children’s Magazine establishes and reflects gender roles. Consideringthat the messages received via various media tools have major impacts on children’s socialization processes, the study critically analyses how gender roles are constructed and represented by TRT Children’s Magazine. Since through media children can learn their society’s cultural values, embrace and integrate them into their everyday practices, it is extremely important to critically study the contents of the aforementioned magazine by paying due attention to the models and constructs children are repeatedly exposed to. Therefore, qualitative content analysis method was used in the study. Based on the issues that have been analyzed, this study highlights and concludes that the majority of the role models offered by the publication are male characters and that the content of the magazine consistently maintains the gender roles assigned by traditions.
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