Özet:

Destination marketing involves the attempts of introducing countries, regions, cities and places. Film-induced tourism is to include natural beauties, historical places, cultural elements and activities that are destination elements in the content of the film or series and to ensure that tourists come to these destinations. Purpose: The aim of our study is to reveal the importance of the series in promoting the region by revealing the process of transferring the place and destination content in the TV series to the audience. Method: In this study, three television series which are still being broadcast in national channels have been examined in terms of including film-induced tourism. The series, Istanbullu Gelin, Sen Anlat Karadeniz and Fazilet Hanım ve Kızları have been chosen as the subject of sample investigation and have been analysed with content analysis method. Findings: In the series examined, it has been found that historical buildings, natural beauties, general view of the city, cultural elements and information about economic life have frequently been included in the related destinations. The series, which are no longer exclusively based in Istanbul, direct the audience to different destinations by offering different cities and cultural venues. Originality: It can be said that TV series have become an important marketing tool that supports tourism and especially domestic tourism.

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